Candy Marketing is a fast-growing field. It’s a powerful tool that allows marketers to track consumer behavior and respond accordingly. It can also help marketers increase brand awareness and drive traffic to their website. A reputable digital marketing agency can provide a range of services to its clients, including SEO, PPC, social media, and conversion optimization. These agencies can help companies develop and implement an effective strategy that will produce results.
While candy sales are boosted throughout the year, they’re especially strong around holidays and events like Valentine’s Day, Easter, Halloween, and Christmas. This gives candy makers a large window of time to establish and maintain their relevance with consumers.
Digital Delights: Inside the Tasty Toolbox of Candy Marketing’s Expertise
Creating unique events that bring people together is an effective marketing tactic, and it can be done for a variety of brands and products. For example, last year Hershey’s partnered with a New Orleans neighborhood to throw an in-person block party where people could connect with each other while enjoying chocolate treats. This campaign was a hit, but the pandemic prevented Hershey’s from continuing it this year.
Another effective marketing tactic for candy brands is utilizing product placement in movies, television shows, and other forms of entertainment. For example, Hershey’s paid $1 million to have Reese’s Pieces featured in the movie E.T. The Extra-Terrestrial, which helped to boost the brand’s sales. Other candy marketers have done the same to promote their products. This type of marketing is often cost-effective and can generate a high ROI.
